Articles to discover

The great sultans and kings who sublimated the Oud

Oud wood, nicknamed "the black gold of perfumery", is much more than just a luxury product. For centuries, it has transcended borders to become a symbol of prestige and refinement.

Oud wood in history

Oud wood in history Oud wood, or agarwood, has a rich history of more than 3000 years. Its use began in China, Japan, India and the Middle East. At that time, only kings, emperors and the rich co...

Interview with Cameron Ibara, co-founder of “Agarwood Maroc Luxury Oud”

“The global “Oud” market could reach $65 trillion by 2029” Oud-based products are popular. But an abysmal gap separates them from this noble raw material which is highly prized in the four cor...